An Experience with Tradition

Experience coffee enjoyment

Numerous legends recount the discovery of coffee, but they basically all tell the same story: Clever Arabs discovered at the end of the 9th century that the small red berries from an Ethiopian bush, and especially their seeds, had a stimulating, almost euphoric effect.

But only by the end of the 17th century were the first coffee houses opened in Europe. A long journey – and yet, the way of enjoying coffee hasn’t changed. Or has it?

Whether in the large centres of Europe or at the extreme ends of Asia: Everywhere in the world people are sitting – by themselves or in groups – talking, laughing, reading or writing – but one ingredient must not be missing: a wonderfully fragrant cup of coffee.

But coffee must be prepared in the right way. Skilfully roasted. Perfectly ground. Brewed with love. The large coffee houses, the small cafés, numerous coffee shops and also good restaurants: they all know how to properly pamper the gourmet and coffee aficionado.

We want you to understand this tradition and be able to discover all dimensions of this enticing experience.

"Black as the devil, hot as hell, pure as an angel, sweet as love" - this is how the French diplomat Talleyrand described coffee, the beverage that has never stopped enchanting people, in the 19th century.

Do you really believe you can get this experience with a ground coffee from a discount store which carelessly becomes bitter over many hours on the warming plate of a coffee machine?

Why don’t you just enjoy your coffee in the same way as gourmets, poets, thinkers and idlers before you: highly aromatic, intense, unparalleled.

Next page >> The Right Coffee Bean